A Week of 'Globalization 4.0': Sustainability Lessons from the WEF 2019

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JAN VAN DER KAAIJ / 02/01/2019 / Sustainable Brands, "the premier global community of brand innovators who are shaping the future of commerce worldwide."


About Globalization 4.0

Over the past few decades, global integration has flourished as trade barriers came down, in an era often referred to as “Globalization 3.0.” It contained many potential benefits — including reduced poverty, better living standards in underdeveloped countries, and more accessible services through Internet-based technologies. However, this development also contributed to inequality and frustration.

The global economy is now morphing into the era of Globalization 4.0, fueled by the swift universal spread of digital technologies. Upon us is a time where the nature of exchange between countries and organisations will become fundamentally different, relying on digital connectivity and the related flow of ideas and services. Klaus Schwab, founder and Executive Chairman of the World Economic Forum, labels this as the core of Globalization 4.0.

“Globalization 4.0 has only just begun, but we are already vastly underprepared for it. Clinging to an outdated mindset and tinkering with our existing processes and institutions will not do.” — Klaus Schwab