Farhad Manjoo / Feb. 22, 2019 / NYTimes
Netflix...has become the internet’s most invaluable and intoxicating portal to the parts of planet Earth that aren’t America.
Virtually alone among tech and media companies, Netflix intends to ride a new kind of open-border digital cosmopolitanism to the bank.
In 2016, the company expanded to 190 countries, and last year, for the first time, a majority of its subscribers and most of its revenue came from outside the United States. To serve this audience, Netflix now commissions and licenses hundreds of shows meant to echo life in every one of its markets and, in some cases, to blend languages and sensibilities across its markets.
In the process, Netflix has discovered something startling: Despite a supposed surge in nationalism across the globe, many people like to watch movies and TV shows from other countries.
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