On any given day there are over 1 million foreign students in the USA. Typically they pay “full fare” to the college or university they attend.

“Universities in the United States should watch out. It won’t be long before Americans realize that top European schools offer a fast-growing number of bachelor’s and master’s degrees, taught entirely in English, for a fraction of the price of many American schools, even if you add on overseas airfare. (In 2009, there were about 55 English B.A.’s offered in Continental Europe; by 2017, there were 2,900.)“

- Parlez-Vous Anglais? Yes, of Course. Pamela Druckerman / Aug. 10, 2019 / NYTimes

Education is one of America's major "exports", bringing in about $9 Billion a year. It's a competitive market though - the UK and Australia are gaining the market share we are losing - and we can't take success for granted. While the number of students learning outside their home country has increased, the US has lost market share over the last 15 years.

One way to remain competitive: optimize their experience.

If the students from Country X eat lunch exclusively with each other for 4 years, they might as well have not come here.

Conversely, if your domestic students, particularly those studying subjects that cross borders - art, music, business, medicine, etc. -  eat lunch exclusively with each other for 4 years, they won’t know their colleagues around the globe when it comes time to earn a living.


And you have programs to optimize your students’ experience. So, how would Covalence Conditioning ™ help?

Covalence Conditioning ™

  • is cutting-edge

  • focuses on the self-management of a person’s identity

  • conditions trainees in existing programs to be more receptive

Covalence Conditioning ™ was developed in 2018 to respond directly to the driving forces of “globalization” as they are today. The economic and technological factors driving Globalization evolve, creating new threats, yes, but also new opportunities; our response must evolve too.

Trainees directly develop their global identity to take advantage of the “globalization” of their “domestic” environment and of their increasing access to the world.

By developing their Identity self-management skills trainees become “globally agile” (a Human Resources term) and more receptive to cultural competence training, i.e. to the acquisition of culture-specific information.

Students who experience Covalence Conditioning ™ will be able to confidently approach all the unicultural tables in the dining hall and engage in the give/take process of fitting in.

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